The Internet enables ideas about how communities can self-organize to spread rapidly and globally, along with the infrastructure required to power a group, enabling "freely franchiseable" models like LUGs, BarCamps, DevHouses, hackerspaces, etc. In this sense, the infrastructure for the community is communicated as an idea virus, or meme - a sort of cultural "grey goo". Maintaining a sufficient consistency of the idea such that global community "identity" is coherent is a challenge, leading to discussions of Community Marks and other novel forms of trademark. Models vary wildly in this level of control, from the Catholic Church through TEDx and all the way through those who self-label as "anarchists". These models often lead to friction with existing, slower-moving establishments such as governments, to whom these forms of organization are alien and subversive. Examples and mild historical perspective will be provided; the talk hopes to at the least to stir discussion about effective ways to spread positive community concepts.